Enterprise focus has necessarily shifted from long-term growth to short-term survival when a global pandemic was declared in early 2020, forcing mandatory lockdowns, causing what the United Nations described as “the most severe economic and labour market downturn since the Second World War.”
Still, enterprises with bandwidth large enough to quickly accommodate the rapid shrink of a global economy were eager to enter the post-pandemic landscape, emerging as trendsetters.
One silver lining of the pandemic has been the emergence of innovative new products and services. Interestingly, this is the best time for consumer-focused companies to reset their brand portfolios.
In our Future of COVID series, we share insights on how to navigate competitive markets with sustainable innovation, adapting to shifting customer behaviour, new workforce dynamics and supply chains, and successfully transitioning into the next normal.
The first series
Challenges as we lead our way through COVID
This initial document in our series of consultative and educational whitepapers, Digital in the Revised World, will present a high-level view of adaptive measures businesses will need to take in the post-pandemic market.
COVID-19 has had real and unprecedented effects on business, pushing many organizations to new frontiers of innovation, with reduced cash flows. Enterprises that survive will have done so out of a willingness to adapt to a rapidly variant market-scape. Adaptation requires a certain degree of flexibility and humility, and the unfortunate truth is that there are few businesses in the immediate position to do this.
The reclamation of economic certainty is years away. Businesses that are poised to survive the pandemic and its economic fallout will have conducted thorough audits of thought and action in four major areas: revenue, customers, service or product design, and staff. This whitepaper, “Challenges As We Lead Our Way Through COVID, Making Sense of Today,” will generate an overview of these areas.