A LEADING EUROPEAN FRESH FOODS PRODUCER had experienced sustained growth since its establishment as a family owned business twenty years previously.
Executive management had delivered impressive growth through organic expansion and acquisition, growing turnover to EUR €300m with 15 sales offices and five manufacturing and packaging plants across three countries.
Operating in a fiercely competitive market, the company had started to lose market share, reducing its EBIT. Internal operating issues were surfacing, threatening profitability and restricting growth.
The company’s president turned to Proudfoot to increase sales, restore profitability and strengthen the company’s foundations.
Leadership played a key role in sponsoring the initiative and communicating plant-wide progress, successes and updates.